Thema:
„How Apple Is Organized for Innovation“ flat
Autor: Kilian
Datum:26.10.20 22:51
Antwort auf:Die M! Tageszeitung - Journalismus VIII von Kilian

In der Harvard Business Review ist ein sehr interessanter Gastbeitrag von Joel Podolny, VP Of Apple University (Apples internes Schulungszentrum) zur Organisationsstruktur von der Firma erschienen:

„When Jobs arrived back at Apple, it had a conventional structure for a company of its size and scope. It was divided into business units, each with its own P&L responsibilities. General managers ran the Macintosh products group, the information appliances division, and the server products division, among others. As is often the case with decentralized business units, managers were inclined to fight with one another, over transfer prices in particular.

Believing that conventional management had stifled innovation, Jobs, in his first year returning as CEO, laid off the general managers of all the business units (in a single day), put the entire company under one P&L, and combined the disparate functional departments of the business units into one functional organization. (...)

To create such innovations, Apple relies on a structure that centers on functional expertise. Its fundamental belief is that those with the most expertise and experience in a domain should have decision rights for that domain. (...)

Apple’s functional organization is rare, if not unique, among very large companies. It flies in the face of prevailing management theory that companies should be reorganized into divisions and business units as they become large. But something vital gets lost in a shift to business units: the alignment of decision rights with expertise.“


[http://hbr.org/2020/11/how-apple-is-organized-for-innovation]


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