The Century of the Self flat
Autor: peppi
Datum:24.03.21 13:24
Antwort auf:Ein Wink zu den besten Dokumentationen II von Florian M.


Teil 1 von 4, insgesamt vier Stunden.

Habe gestern die erste Folge gesehen und bin sehr angetan. Für die BBC produziert, schon 2002.


To many in both politics and business, the triumph of the self is the ultimate expression of democracy, where power has finally moved to the people. Certainly the people may feel they are in charge, but are they really? The Century of the Self tells the untold and sometimes controversial story of the growth of the mass-consumer society in Britain and the United States. How was the all-consuming self created, by whom, and in whose interests?

The Freud dynasty is at the heart of this compelling social history, from Sigmund to Matthew: Sigmund Freud, founder of psychoanalysis; Edward Bernays, who invented public relations; Anna Freud, Sigmund’s devoted daughter; and present-day PR guru and Sigmund’s great grandson, Matthew Freud, who became part of the new marketing culture that took over politics in Britain when New Labour swept to power in the 1990s.



One reviewer offers: “There are very few movies I wish I could force my friends to watch, that I feel encapsulate a feeling that I’ve had but have been unable to articulate.” Indeed, Century of the Self ties together several observations I myself have made over the years about corporate marketing — and then it goes much further, placing those observations in a broad context. For example, in my youth I found it odd that any products at all could be marketed to hippies, those bastions of non-materialism. Yet by the early 1970s the signature unkempt long hair became a “style” featured in fashion magazines and offered in hair salons, and blowdryers were widely sold to cater to this new look. Less than a decade later, punk rockers pierced their clothes with rows of safety pins, and it wasn’t long before Macy’s sold brand new clothes with safety pins already inserted. Goth, grunge, hip-hop, or hipster, it doesn’t matter. Products will be sold. As the Borg say: “You will be assimilated. Resistance is futile.”


Century of the Self has engaging interviews, rare archival footage, a sweeping view of recent history, and, alas, somewhat irritating music. It was reviewed quite positively when it came out, and despite being over ten years old, still has a great deal to offer. I don’t wish to force anyone to watch it, but I do highly recommend it.

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