Thema:
Nicht so pessimistisch! flat
Autor: Nitschi
Datum:20.11.09 18:46
Antwort auf:Re:S02E08 von Sonic2d

Siehe u.a. [http://www.fringebloggers.com/round-up-2-08-preview-observer-week-ratings-recover-cast-interviews/]

"Fringe recovered from its series low 1.7 demo rating for “Earthling” with 2.2 (and 6 million viewers) for last week’s “Of Human Action” -- bringing the show close to its season average. [source: tvbythenumbers].

Anyone thinking that FOX aren’t committed to Fringe might want to think again. The network have launched “Observer Week” to promote the hell out of this Thursday episode and the show in general:

Fox is plotting a major marketing push for “Fringe” this week, unleashing a viral promotional spree for the show via both on- and off-air efforts.

Net execs believe a baseball preemption also took a bite out of the show’s performance.

“Thursdays at 9 p.m. are fiercely competitive,” said Fox marketing topper Joe Earley. “‘Fringe’ isn’t just up against well-performing shows, it’s up against shows with preexisting, fiercely loyal audiences. We can tell by the DVR numbers that people like ‘Fringe,’ it’s just their DVR choice.”

As a result, Earley said the network has zeroed in on “Fringe” to find ways to make the show feel like more of a major event.

“Observer Week,” as the campaign is dubbed internally, includes placing multiple actors playing “observers” in the crowd at live Fox telecasts — Sunday’s NFL game, as well as an episode of “So You Think You Can Dance.”
"

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Also ganz so bitter siehts nicht aus IMO.


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