| Kotick hätte Activision lieber an Facebook verkauft |  |
Laut einem Bloomberg-Report war man von einem Verkauf an MS zunächst nicht sehr enttäuscht und hat daraufhin Kontakt zu Facebook und mindestens einem weiteren Großunternehmen gesucht.
"Behind the scenes, Spencer was working on a merger approach. Microsoft's pitch, as with its other large gaming deals, heavily leveraged Spencer’s decades-long industry experience. The executive joined Microsoft as an intern in 1988 after a stint hawking video games and PC gear in a Computer Mart in Vancouver, Washington.
Yet even as Activision fought to salvage its reputation with players and investors—the stock dropped about 15% in the month after the Wall Street Journal article — and weighed the potential takeover, Kotick and the board weren’t sold on Microsoft as the acquirer, two people familiar with the matter said. Activision made calls to try to find other interested parties, said the people, who asked not to be identified talking about private conversations. Those included Facebook parent Meta Platforms Inc. and at least one other big company. But no other serious interest materialized. In an interview, Spencer declined to discuss how the deal went down. A Meta spokesperson declined to comment, and a representative for Activision didn’t return requests for comment."
[https://www.resetera.com/threads/bobby-kotick-attempted-to-sell-activision-blizzard-to-facebook-first.541406/]