Thema:
EA Origin wird umbenannt in "EA desktop app" flat
Autor: membran
Datum:14.09.20 23:32
Antwort auf:Der PC Gaming Thread #11: The Day the Earth Stood Still von JPS

[https://www.gamesindustry.biz/articles/2020-09-14-ea-furthers-its-strategy-for-frictionless-democratized-gaming]

Okay.

"Today, EA has yet another piece of interconnected news to share: it's rebranding its Origin desktop app to simply be called the EA desktop app, alongside giving its PC platform a visual refresh.

Speaking to GamesIndustry.biz, EA SVP, strategic growth Mike Blank says the overhaul is intended "to create a more frictionless, fast, socially-oriented experience for our players, where it becomes the best place for them to connect with the people they want to play with in the games they want to play."

That means making the app an overall more streamlined experience involving fewer clicks to navigate, along with other details such as desktop background updates, a "better patching experience," and UI updates to login, registration, and game libraries to make them clearer and easy to understand quickly.
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