Thema:
Nintendo fährt seine Mobile-Ambitionen zurück! flat
Autor: Kilian
Datum:22.06.20 11:25
Antwort auf:Nintendo Switch # 23 - All Around The World Edition von Kilian

Das liest man doch gerne:

Nintendo is retreating from the $77 billion mobile gaming arena after disappointing results deflated once-lofty ambitions, ending a multiyear effort just as the market goes through an unprecedented Covid-era boom. (...) Its smartphone games project was born out of necessity to shore up the bottom line amid the Wii U’s failure. Now, riding a surge in Switch popularity and investor confidence, the Kyoto-based company appears to have reassessed the mobile business and narrowed its focus to its own console ecosystem. (...)

Most of the top-ranked mobile games adopt a freemium model wherein playing is free but gamers are pushed to spend on upgrades or mighty weapons to advance. That approach is coming under scrutiny with regulators clamping down on exploitative freemium mechanics that force players to pay to win. (...) Fearing that it would harm the brand equity of its franchises, Nintendo asked its mobile development partners not to force players to spend a lot in games. (...)

Nintendo’s dimmed enthusiasm for smartphone games is driven not only by disappointing revenues and unsatisfying monetization options but also by the limitations of the platform. The company believes its franchises shine brightest when coupled with designed-by-Nintendo controllers and it’s never been fully comfortable with the touchscreen-only interface of a phone.“


[http://www.bloomberg.com/news/articles/2020-06-21/nintendo-chills-mobile-ambitions-after-animal-crossing-success]


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