| Interessanter Artikel zum Switch-Launch in China... |  |
Morgen wird die Switch in China auf den Markt kommen und die ersten Vorverkäufe sind (verhalten) positiv zu bewerten, aber natürlich weit entfernt von dem, was das Land theoretisch an Potential bieten würde. GIB hat sich mit dem Thema auseinandergesetzt und die Schwierigkeiten von Konsolenherstellern am chinesischen Markt beschrieben:
"The new partnership with Tencent for Switch is a wholly different approach, which is in many ways a testament to how quickly the Chinese market has changed. Question marks remain over IP protection in China, but it's far from the free-for-all it was only a few years ago, and the extremely rapid development of its consumer economy clearly outbalances any concerns about IP that Nintendo may still have. (...)
This launch is going to be a hell of an uphill struggle for Nintendo even given Tencent's backing, because console gaming is nowhere in China; the market is primarily mobile focused, and everything that isn't mobile is PC. Online gaming, which is far from being Nintendo's forte, is the order of the day. (...)
The launch trailers and advertisements for the console position it as an inclusive, social activity, deliberately contrasting the social nature of gaming on Switch with the much more isolated experience of mobile gaming. This is a smart piece of positioning and is clearly an attempt to carve out a new market that can coexist with other forms of gaming in China. (...)
To make China work as a market, Nintendo needs not only to dramatically outperform any console that has ever launched there before, it also needs to create a whole new category of product in the mindset of Chinese consumers."
Komplett hier zu lesen:
[http://www.gamesindustry.biz/articles/2019-12-06-nintendo-switch-faces-an-uphill-slog-in-china-opinion]